If you haven’t noticed the massive increase in video content advertising on social media you either haven’t yet gotten on the Facebook train or you could be living under a rock. With Google predicting that 95% of internet traffic in 2018 will come from video, it’s time for small businesses to get serious about creating engaging videos and getting them out there!
In the past few years a digital revolution has exploded in front of us and old school forms of marketing (billboards, letterbox drops and cold calling to name a few) aren’t getting the results and seem to cost small businesses the same as a house deposit in the inner city suburbs of Sydney.
Video content is not only effective in marketing, it is also fast becoming an extremely affordable (if not free) way to advertise your business.
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Here are the top reasons why video content should be in your digital marketing strategy if you still want to be in business in the next 5 years.
Search Engine Optimisation (SEO) is a term you may have heard thrown around lately. SEO is essentially a strategy that allows your business to rank highly in Google searches for the keywords relative to your industry (think ‘Gold Coast Electrician’). Adding video to your website increases your chances of ranking on the first page of Google by 53%.
We all know that visual content is much more appealing to the eye than text. Video obviously takes the cake as far as visual content is concerned. Next time you are posting to social, take a video with your phone, making sure your message is either entertaining, informative or educational.
If you have video editing skills (or are paying someone to edit videos for you) make sure you include the context in words on the screen as 85% of video on Facebook is watched with no sound.
We’re all busy, busy, busy and a lot of people admit to not getting to the end of an email campaign just because there was too much content. Next time you're sending an email campaign include a brief video 30-45 seconds long (certainly no more than a minute) that will get your message across. Emails with video have been proven to have double the click through rates than those without.
Higher conversion rates
At the end of the day businesses want to convert prospects into customers. We want to give people the information they need to make a decision to purchase from us. Video content is proven to increase customer conversions by a whopping 71%!
This rate has increased dramatically over the past few years and will continue to rise as buyers demand quality video content.
If you haven’t yet started with video content just give it a go! Record a short video to showcase what’s happening in your business today and post it to Facebook.