Times are truly changing and for businesses to grow and to be competitive it is imperative for any them to quickly adapt with the latest technological developments, Business 101.
Today Mobile apps are becoming an integral part of almost every organisation, irrespective of their size and industry, and while most businesses have their own website, it is indeed becoming more profitable f to develop a mobile app.
How will an App help my business?
Develop and enhance business branding
Since your company’s logo is visible on your customers’ mobile screens, it’s virtually impossible not to remember you whenever they need your products/services.
It also offers a definite advantage against your competitors who are yet to adopt this business strategy.
If you want an instant brand boost or recognition, creating a mobile application is a great way to help improve your corporate branding and overall reputation.
Improve customer service experience
Your customers can benefit from being able to access your products/services anytime they want and while on the fly.
This is especially true if you don’t have a help line that’s available 24/7.
Your app can include a feature where they can contact you day or night, and without necessarily having to go to your website.
Creation of a useful marketing tool
More than just an application, a mobile app can double as a valuable marketing tool.
It can be easily integrated with Facebook, Twitter, and other social media sites. That means, with a single tap, customers can share with their network your app and or their experience with your company, which can then offer you free publicity. Plus, using push notification, you can quickly send upcoming promotions or special events to your customers and prospects.
Attract and acquire more customers
Today’s consumers are constantly moving and are addicted to their mobile devices, making business mobile services vital.
Undoubtedly, your customers would appreciate a useful and engaging mobile app from your company. If your app helps them save or kill time or is just awesome, they would even refer you to their friends and family.
Generate more income
A mobile application with order fulfillment ability can readily provide another revenue channel, aside from your website and stores
For example – App functionality to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps and most people are using Apps like this everyday.
You can also earn by charging app users when they upgrade, or by offering in-app advertisements, etc.
In summary, Apps can serve many functions: they provide general information, prices, booking forms, search features, news feeds, user accounts, messengers, and much more.
If you have a goal and an imagination of how an app can work for your business, move into development in order to help grow your business and create advocates for your brand.
Want to know more about apps and how we can help build them for your business? Get in touch with the team at Techwell today.