Top 5 Reasons why video is a good investment for small business
This year 80% of internet consumption will be video content. If this isn’t enough reason as to why you should be utilising video in your business, whether promoting a product or service, educational or training style content, take a look at some compelling reasons & statistics below.
Increase brand awareness
Imagine your potential client being able to head to your website, watch a 30-second to 2-minute video on your homepage that outlines what you do and how you can assist or solve their problem – quite powerful, right? Gone are the days were clients have the time to fumble around on your website just to find out exactly who you are and what you do.
Rank organically in Google
While assisting your prospect to make a decision, you’re also helping yourself rank organically with Google. Video integration affects the most important SEO ranking factor, content. It is seen by Google as quality content which then helps send signals to search engines that your website contains media relevant to the search requests.
Successful marketing is built on trust and building long-term relationships. Trust is the foundation of conversions and sales. Imagine getting a quote for the electrical work to be done in your new house. Quote A & Quote B have similar pricing, however Quote B attached a video on who they are, how long they’ve been in business, what products they use & why, as well as any awards they may have won, I know which one I’d be choosing. Before the work has been done, they’ve already given the perception that they are professional and trust worthy, as well as building a great image for their brand.
Reach more people
40% of users take some kind of action after viewing a video ad. Videos used in email distributed via electronic direct mail campaigns will also increase the click-through rate by up to 200 – 300%, while including a video on a landing page can increase conversions by 80%.
With these statistics, it would be a great investment to reach out to your existing client base and put a digital fence around them, reminding them you’re still there, as well as promoting any products or specials you may have.
Marketers swear by it
Marketers who use video grow revenue 49% faster than non-video users. 80% of users recall a video ad they have viewed online in the past month, while 36% of users trust online video ads. The power of video is immense and by distributing your brand & product / service into your potential client’s handheld device could be the difference between you and your competitor. 28% of people watch a video on their smartphone device at least once a day, while 33% of tablet owners watch one hour of video per day on their device.
The next step?
With video content arguably being one of the most fundamental marketing avenues, it is important to get on board before your competitors do. Staying one step ahead will set your business apart from the rest, while it helps to protect & grow your customer base.
If you’re unsure how or where to get started, I encourage you to reach out to Techwell, as we are the experts in this field.