Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
With people spending double the amount of time on the internet than they did 12 years ago, there's no doubting that consumer habits have changed.
Offline marketing isn't as effective as it once was, so it's up to marketers to develop their skills in order to keep up in this chickly changing landscape.
Marketing has always been about connecting with your audience in the right place and at the right time.
Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.
Check out HubSpot's Free Beginner's Guide to Digital Marketing for Small Businesses or check out
Rhiannon Brown below for some hot tips and tricks for where to start with a digital marketing strategy.