Digital Marketing Strategy – Your Website Is Your Shop Front

Having an up-to-date website is essential to any digital marketing strategy. Your online presence is your shop front. It needs to look good otherwise people will turn away just as if they were walking past an old run-down shop in the street.

Would you be enticed if a store was covered in cobwebs, poor lighting and a sign that was hanging on by a nail? No! So, make sure your business website is modern, appealing and up to date.

Digital world

We can all admit that we are living in the digital world. The digital revolution has launched a new era of human empowerment and engagement across business, society and in every aspect of our lives.

I think I’d be right to say never before has there been a more powerful influence on human behaviour, irrespective of country or culture, than the combined effect of digital technologies.

And how fast does it change?! I remember when I first started in the telecommunications industry. A $35 business plan once gave you $35 worth of calls on a phone like the Motorola Razr V3, with the highest megapixel rating of 1.3!

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What does this mean for you?

If we fail to stay up to date and on board with the latest technology we will fall behind in the world. The same goes for businesses. Competitors will easily outdo those who do not research and update the way they operate.

So, what can you do to stay up to date and connected with the most efficient digital solutions?

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It's simple - start with your website!

We have helped numerous businesses go from cobwebs to glam. We design profitable, unique websites that generate leads 24/7. We also include the option of embedding an animated video to do the selling for you and make you look super professional!

I was recently at my beauty therapist’s, and we were discussing how she was using social media platforms such as Instagram to gain clients. When I started questioning her about her website, her response was "I don't currently have one. It's something I have been meaning to do, I really need to get onto it, but I just haven't had time."

I explained that I help people just like her gain more clients with very attractive and cost effective websites and she decided to give it a go.

Our second to none support and project management meant she didn't have to spend hours trying to put it together herself. So far she is absolutely loving her website as she starts exposing her new business through social media with a professional video.

So, if it has been a while and you know you need to update, check out some of the websites Techwell has designed for clients.

Techwell specialise in IT and communication solutions for businesses such as website, office 365, cloud storage and phone systems.

Our experts would love to hear from you and hear about your business and take it to that next level!

Brianna Lason


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